MDM Re imagined: Agentic Governance for Context Rich Master Data at Scale

MDM is at an inflection point: the old centralized golden record model cannot keep up with product teams, real time decisioning, and constant change, so a next generation approach is needed that is federated by design and pushes data quality accountability to source system owners while preserving enterprise wide consistency for core identifiers, definitions, and controls.

We will be sharing our perspective on how API led integration, data enrichment at the point of entry, and dynamic data fabric patterns enable context driven data product creation at the speed of business, without sacrificing trust, lineage, or compliance.

We will also be sharing our perspective on how Model Driven Engineering (MDE) and MCP enabled agentic workflows can automate the hardest parts of MDM, including mapping, matching, exception handling, and governance execution, to reduce operational overhead while improving auditability and time to value. For MDM leaders, the focus is on pragmatic pathways to modernize without a complete replace, and on the operating model shifts required to make stewardship and governance scalable, measurable, and genuinely agile.