Overview: Shiseido elevates the consumer experience through strategic data investments

Shiseido, with the mission of “introducing beauty innovations for a better world,” has been on a multiyear journey to transform from being product-centric to member-centric. It wanted to develop a strong community of its brands and establish one-to-one relationships with its customers.

To do that, they wanted to unify customer profiles across the enterprise and track the many data attributes important to the beauty industry—skin condition, skin tone, color preferences, and more.

We had the opportunity to speak with Welington Fonseca, EVP Global Customer Marketing and eCommerce at Shiseido. Watch this short video to:

• Learn how Shiseido uses unified, real-time customer data to provide personalized services to grow brand loyalty
• Understand why Shiseido chose our Reltio platform to fuel this critical transformation
• Learn what benefits—quantifiable and unquantifiable—Shiseido has realized