First Tech Federal Credit Union’s journey from product to member centricity

First Tech has been on a multiyear journey to become more insight-driven and move from being product-centric to member-centric. That way, teams would provide more rewarding, personalized experiences to increase member trust, loyalty, and engagement.

We had the opportunity to speak with Jay Franklin, Senior Vice President of Enterprise Data and Analytics, and Leland Knell, Senior Director, Data Business Practices at First Tech.

Watch this short video featuring Jay and Leland to:

• Learn how First Tech leverages more accurate member data to provide more personalized service and help them achieve their financial objectives
• Understand how MDM helps streamline data governance and increases efficiencies
• The reasons First Tech chose Reltio to fuel its digital transformation