HP's shift to services led to data realignment.
Legacy MDM had teams spend cycles fire-fighting—not innovating.
MDM teams spent >80% of time tackling performance and stability issues—leaving little time for innovation.
Many MDM systems, many data silos slowed processes.
Fragmented data across systems and business units slowed sales and operational processes.
Lack of 360° customer views and relationships.
Legacy systems couldn’t deliver rich customer data to empower service, marketing, and compliance teams.
80% of enterprise data not being used.
HP needed to enrich high-value data (20%) to align with current business objectives and service focus.
Why HP chose our platform.
HP’s services-focused growth strategy demanded an enterprise data backbone with scalability, performance, and agility—and easy integration to many disparate systems.
HP's solution.
Adopted a unified data foundation for better performance.
Our high-performing, cloud-native SaaS became HP’s trusted data foundation to support growth strategies.
Consolidated and integrated SAP ERP and more.
HP deployed a service-based architecture for seamless, real-time integrations across the enterprise.
Streamlined customer order setup.
Robust data foundation enabled automation, taking customer setup and order turnaround from 8 days to 1.
Consolidated profiles with 99%+ automated matching.
HP used our robust rules-based matching and merging in their high-volume environment.
Connected Graph for customer relationships.
Our technology enabled visibility of touchpoints and data relationships along customer journeys.
What HP achieved.
~80%
of time IT spends on innovation
~1.4B
consolidated profiles for B2C and B2B
>85%
decreased customer setup turnaround
HP gained these benefits with Reltio.
Boosted IT productivity and effectiveness.
Freed IT team’s time for innovation and focusing on enriching high-value data for the business.
Better data performance at scale.
HP now manages about 1.4 billion consolidated profiles for B2C and B2B—with fast performance.
Improved collaboration and executive conversations.
A robust data foundations led to strategic conversations with executives, driving increased MDM investments.
“We were promising three things: we were going to get better performance, the environment was going to become more stable. And we’re going to be spending about 80% of our time talking about innovation and 20% of our time doing the operations work.
So that was what we had promised. And the nice thing is that it has essentially come to fruition.”
Chad McCord
Senior IT Manager, Master Data Management