CASE STUDIES
HP accelerates innovation by unifying data with Reltio.
With 80% of IT time now focused on innovation, HP delivers high-value data that fuels business strategy success.
“MDM is the engine that drives us to becoming a growth company. It’s a matter of how to unlock that value and use a data strategy to support our company vision.”
CHAD MCCORD
Senior IT Manager MDM HP
~80%
of time IT spends on innovation
~1.4B
consolidated profiles for B2C and B2B
>85%
decreased customer setup turnaround
HP’s shift to services led to data realignment.
HP’s ambition to become a solutions-led business demanded more than a change in strategy—it needed a total rethink of how the company managed its data.
The goal was to generate 30% of revenue from services, pivoting from a product-first model to a growth-driven, service-led business. But outdated data infrastructure was standing in the way.
Master data management teams were bogged down, spending 80% of their time firefighting performance and stability issues. Legacy systems couldn’t scale or support innovation—let alone give teams the complete, real-time customer insights that service, marketing, and compliance teams needed.
HP’s architecture was also highly fragmented, spread across dozens of regional ERP systems and siloed master data platforms. During the pandemic, it sometimes took up to eight days just to set up a customer and place an order. Meanwhile, around 80% of enterprise data went unused, clogging systems and reducing agility.
To succeed, HP needed more than a system upgrade. It needed a high-performance, cloud-native foundation that could unify and simplify data, provide real-time visibility, and give IT a seat at the table in strategic business conversations.
“We were promising three things: we were going to get better performance, the environment was going to become more stable. And we’re going to be spending about 80% of our time talking about innovation and 20% of our time doing the operations work. So that was what we had promised. And the nice thing is that it has essentially come to fruition.”
Chad McCord
Senior IT Manager MDM, HP
A trusted data foundation to fuel growth.
To support HP’s shift to a services-led business model, Reltio delivered a modern, cloud-native MDM platform that replaced legacy infrastructure with a unified, high-performance foundation.
HP became one of the first enterprises to migrate master data management to the cloud — a strategic move that would underpin the company’s transformation.
Reltio helped HP consolidate over 1.4 billion B2B and B2C profiles using advanced, rules-based matching, achieving more than 99% automation at scale. Integrated in real time with SAP and other core systems, the solution enabled HP to automate 80% of customer order setup processes, reducing turnaround time from eight days to just one.
The service-based architecture not only improved operational performance and system stability; it also gave HP the flexibility to model relationships across touchpoints — a key capability for their solutions business. With 80% of IT time now focused on innovation, HP’s MDM team gained a seat at the strategic table, unlocking new investment and accelerating alignment between data strategy and business goals.
Why HP chose Reltio.
To grow its services business, HP needed a powerful, flexible platform that could scale fast and connect seamlessly across systems.
Cloud-native SaaS with high performance and stability.
HP needed to increase IT efficiency and system reliability to enable more time for innovation.
Proven ability to handle large data volumes.
Handling hundreds of millions of records, HP needed a flexible platform built for scale.
Easier ERP integration with key systems.
HP required connection to many regional ERP and other systems to unify data for business growth.
Our solution for HP.
A unified data foundation for better performance.
Our high-performing, cloud-native SaaS became HP’s trusted data foundation to support growth strategies.
Consolidated and integrated SAP ERP and more.
HP deployed a service-based architecture for seamless, real-time integrations across the enterprise.
Streamlined customer order setup.
Robust data foundation enabled automation, taking customer setup and order turnaround from 8 days to 1.
Consolidated profiles with 99%+ automated matching.
HP used our robust rules-based matching and merging in their high-volume environment.
Connected Graph for customer relationships.
Our technology enabled visibility of touchpoints and data relationships along customer journeys.
Discover more success stories.
Explore how other industry leaders are achieving success with Reltio.
Ready to
see it in action?
See how the Reltio Context Intelligence Platform can give you the speed and flexibility you need to accelerate the value of your data and maximize its impact every day.