Ventana Research: Using AI to simplify master data management and trusted 360-degree views

Do you have confidence in your data? This recent Ventana report states that among those not using MDM for data governance, confidence is only 27%—that climbs to 73% with those using MDM.

Ventana’s latest research reveals how AI simplifies MDM to create trusted 360-degree views of customers, products, and more—enabling real-time operations and strategic data unification. Discover how next-gen MDM leverages AI/ML to automate data processes, enhance efficiency, and ensure data accuracy across all domains.

Ventana suggests, “Enterprises seeking to become more data-driven are recommended to examine the AI-enhanced data unification and MDM products to accelerate and automate data classification and improve trust in data.”