Connected Enterprise Data for your Customer 360 Requirements

Customer data is your most important data. But when it comes to connected enterprise data, companies lack a single source of truth. Vital customer information resides in multiple applications. The right technology is needed to break down data silos.  IT leaders, enterprise and data architects, and analytics professionals are critical to improving customer acquisition, retention, and service. Your company and customers need you.

Data fabric architecture lets enterprises share data among peers, employees, and partners in real-time and near real-time. It delivers consistent, timely, contextual, and trusted data to allow any application, process, dashboard, or user to securely access business data.

Join Forrester Vice President and Principal Analyst, Noel Yuhanna, for a technical discussion about building an enterprise data fabric to support the connected customer 360 profiles your sales and marketing teams crave.

Topics:

• Overcoming barriers to supporting data and analytics platforms
• A foundation of connected enterprise data, interaction and transaction data, and third-party data
• Forrester’s Data Fabric Reference Architecture
• Key benefits of Master Data Management