DataDriven26: Modernizing Customer Data in Banking: Truist Bank’s Path from Legacy MDM to Customer 360

Click to play Reltio Video

Banks face growing pressure to unify customer data while operating within legacy systems, regulatory constraints, and massive scale. Truist is modernizing a decades-old MDM environment by extending—not replacing—core systems to establish a trusted, analytics-driven Customer 360. This session explores the realities shaping Truist’s approach, the separation of operational MDM from growth-focused data unification, and how a unified view is laying the foundation for stronger identity resolution, personalization, fraud signals, and regulatory confidence.