Mastercard is at a pivotal moment in its data unification journey, shifting from maintaining accurate records to activating trusted intelligence at global scale. In this session, Rufus William, VP, Data Strategy & Management at Mastercard, shares how the organization is unifying fragmented data across products, operations, and third-party sources to overcome legacy challenges and enable trusted insights. This transformation is reshaping how data supports enterprise strategy—driving faster decision-making, deeper customer understanding, and sustainable business value.