DataDriven25: Sponsor session: Driving Business Value Through Data: Sanofi’s Customer MDM Success Story

Sanofi sought a next-generation Master Data Management (MDM) solution to replace its custom-built system, aiming to improve customer data quality, boost field performance, gain a comprehensive customer 360 view, and accelerate time-to-market initiatives. Using Reltio, Sanofi successfully consolidated diverse data streams—including national and sub-national levels, claims, patient hubs, specialty pharmacies, direct sales, CRM, compliance, and more—into a unified Customer 360 perspective. The Reltio-based MDM solution now enhances customer data outcomes and accelerates onboarding of new products and indications into commercial applications.