DataDriven25: AVIVA’s Data Product Approach to Drive Customer Experience and Increase Market Share

AVIVA is of the UK’s leading insurance, wealth, and retirement businesses and has been around for over 325 years. This has established AVIVA as a trusted organization but legacy systems and a lack of data governance produced data internal teams could not trust. Join Bijan Yeylaghi as he shares how to create a reusable data products strategy and transform the business to deliver data-driven customer centricity and make CX innovation possible.