Reltio Named a Leader and Customer Favorite in MDM 2025 Analyst Report
Every enterprise today is eager to harness the power of operational AI, but a fundamental problem holds back most: they can’t provide trusted data at the speed of the business. Fragmented systems, outdated architecture, and inconsistent data quality leave organizations with a major data debt, struggling to unify the critical enterprise information operational AI depends on in real time. Without a foundation of clean, connected, and secure real-time data, AI can’t deliver reliable insights, meaningful automation, or sound decision-making.
That’s why we’re proud to share that Reltio has been named a Leader in The Forrester Wave™: Master Data Management Solutions, Q2 2025 report. Even more meaningful: we’ve been recognized as a “Customer Favorite”—a distinction that we believe reflects our customer-centric innovation and the trust our customers place in us to deliver the data foundation they need to transform their businesses.
We earned among the top two highest scores in the Current Offering and Strategy categories—which we feel is an endorsement of our current leadership delivering immediate, tangible business value and forward-looking product strategy.
Forrester notes in the report that:
- “Reltio is a Customer Favorite in this evaluation.”
- “It [Reltio] supports adoption and delivers quick ROI through easy-to-use, prebuilt components and a dynamic UI.”
- “Enterprises looking to democratize master data with an MDM solution that combines dynamic user experience with robust, AI-ready data management capabilities should consider Reltio.”
- “Reltio excels in multi-attribute matching; multisource genAI-driven data enrichment; embedded customer segmentation; robust performance; and security protocols.”
- “Reltio’s platform is noted for its highly dynamic, personalized UI/UX, fostering unmatched democratization.”
- “Reltio’s Data Cloud delivers a cloud-native MDM solution from inception, providing comprehensive 360° views across multiple domains.”
Trusted, real-time data that powers operational AI
At Reltio, we believe the future of operational and agentic AI starts with a trusted data foundation—unified, secure, AI-ready, and delivered in real time.
Reltio Data Cloud provides context-rich, trusted, real-time business data with a secure platform to help organizations:
- Minimize data-related costly risks of agentic and operational AI
- Maximize the impact and speed of AI investments with transparency and trust
- Free themselves from data debt
- Protect data and ensure compliance
- Modernize and streamline customer experiences cost-efficiently
Whether through our LLM-powered data unification with Reltio Flexible Entity Resolution Networks (FERN) or with Reltio Intelligent Assistant (RIA), we’re accelerating time-to-value for our customers, without compromising governance or security. And the next evolution of Reltio is shaping up to be even greater.
Innovating for the Age of AI: From MCP to the Intelligent Data Graph
As AI moves from experimentation to enterprise-wide adoption, one truth is becoming unavoidable: AI is only as powerful as the data that fuels it. And most organizations aren’t ready. They’re sitting on fragmented, siloed, stale data—exactly the kind of inputs that lead AI to hallucinate, underperform, or amplify risk.
At Reltio, we anticipated this challenge. That’s why we have been investing in the next-generation data infrastructure—one built for the speed, scale, security, and complexity of enterprise AI.
This recognition from Forrester comes on the heels of several groundbreaking innovations at Reltio. The company continues to enhance its platform with enterprise-grade security and compliance features, ensuring customers can meet evolving regulatory demands with confidence. Reltio also recently introduced Reltio Lightspeed™ Data Delivery Network, a first-of-its-kind data distribution network that enables trusted, API-ready data to be served globally in under 50 milliseconds—empowering real-time personalization, operational efficiency, and AI-driven experiences at scale.
Another major leap was the launch of the Reltio Model Context Protocol (MCP) Server: a secure, open protocol that enables any large language model (LLM), co-pilot, or AI agent to interact with trusted, real-time enterprise data in Reltio Data Cloud. Reltio MCP Server eliminates the friction and latency that have long blocked AI from accessing governed, unified data at the point of engagement. It was a foundational step—and a preview of what’s next.
Now, we’re taking the next big leap with the Reltio Intelligent Data Graph.
The Reltio Intelligent Data Graph is the natural evolution of Reltio’s modern data unification capabilities. It’s not just about mastering core data domains—it’s about connecting entities, transactions, interactions, and relationships in real time to create a living, breathing semantic layer that powers AI experiences across the enterprise with the reliable, rich context they need. This graph-based approach ensures that AI tools aren’t working with stale snapshots or partial views—but instead have access to a dynamic, 360° perspective that evolves as the business does.
We believe Forrester’s recognition of Reltio’s innovation, vision, and AI-readiness underscores the momentum we built in driving this shift. Enterprises can no longer afford to bolt AI onto legacy data stacks. They need a robust, intelligent foundation that makes their data AI-ready by design.
And that’s exactly what we’re building.
You can explore the full Forrester Wave™: Master Data Management Solutions, Q2 2025 report at www.reltio.com/forrester.
Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. For more information, read about Forrester’s objectivity here .
