CASE STUDIES
Fusable turns fragmented data into customer-ready intelligence.
Fusable unified company and asset data with Reltio, layered in business context, and will soon provide customers cleaner intelligence for prospecting, equipment valuation, underwriting, and digital activation at the moment of decision.
"We want our data at the moment of truth—inside the customer’s workflow, not outside it. That’s the opportunity we’re trying to deliver."
MATTHEW COX
CHIEF DATA OFFICER, FUSABLE
150M+
consolidated profiles reconciled
3-4 months
from order form to production tenant
11-12 months
end-to-end transformation timeline
Multiple acquisitions left Fusable with fragmented, hard-to-use data.
Fusable helps customers in the ag, construction, and transportation segments make better prospecting, underwriting, and marketing decisions. To do that at scale, it needed a cleaner, more connected view of company and asset data.
Fusable was formed through multiple acquisitions of data-centric product companies. The opportunity was to combine those distinct assets into a broader, intelligence-centric offering that helps customers understand how equipment is owned, financed, used, and marketed across its life cycle.
But the underlying data was fragmented across brands, product lines, and legacy systems—and separate customer masters and product taxonomies made it hard to create one consistent view. Too much cleanup and hierarchy work still fell to customers before they could use the data.
As customers moved toward AI and new digital workflows, the cost of noisy data rose. Fusable needed a trusted source of truth for companies and assets—one that could support faster product delivery, cleaner downstream consumption, and more reliable decisions.
- Unify company and asset data across acquired products
- Reduce duplicate records and customer cleanup work
- Support prospecting, underwriting, and digital activation
- Build a stronger foundation for AI-ready data delivery
“We’ve been able to reconcile over 150 million consolidated profiles. For the first time, we can pull our data assets into one place and give customers a lens they couldn’t create before.”
MATTHEW COX
CHIEF DATA OFFICER
A trusted data foundation helped Fusable move faster with confidence.
Fusable chose Reltio after a midstream pivot because it needed scale, matching strength, and a strategic partner that could move on a compressed timeline. The team unified company and asset data, created cleaner hierarchies and taxonomy, and built a trusted foundation that could feed the Fusable platform and support new products without slowing commercial plans.
From there, Fusable layered in proprietary business activity and market context to create richer records customers can use through the channel that fits their workflow—API, CRM app, proprietary interface, or emerging AI experiences. The result is cleaner data, less customer-side cleanup, and a trusted data foundation for prospecting, equipment valuation, underwriting, and digital activation.
Why Fusable chose Reltio.
Fusable needed a scalable partner that could unify complex company and asset data and help deliver customer-ready intelligence.
Fast time to value.
Reltio helped Fusable pivot midstream, stand up production quickly, and keep dependent products on track without years of internal buildout.
Trusted data at scale.
Fusable needed to resolve complex company records, deduplicate assets, and build hierarchies and taxonomy customers could trust across products.
Workflow-ready delivery.
The team could pair cleaner golden records with business context and deliver data through APIs, a CRM app, proprietary tools, and emerging AI endpoints.
Our solution for Fusable.
Entity resolution across company and asset data.
Fusable unified duplicate company and equipment records, creating cleaner golden records and reducing noise before data reached customers.
Hierarchy and taxonomy customers can use.
The team built clearer structures for organizations and assets, making it easier to understand relationships and navigate data across products.
Business context layered onto trusted records.
Fusable added proprietary activity and market context to its core records, giving customers a richer view for prospecting, equipment valuation, underwriting, and digital activation.
Data delivered at the moment of truth.
Customers can access the same cleaner data through the channel that fits their workflow, including APIs, a CRM app, proprietary tools, and emerging AI paths.
Foundation for AI-ready customer decisions.
By reducing duplicate noise and customer-side cleanup, Fusable created a reliable, trusted data foundation for human and AI-driven use cases.
