Radisson enhanced customer journeys.
Radisson Hotel Group unified its data into a “OneMDM” hub to use trusted, comprehensive views for better business and guest services, streamlined operational processes, and improved insights.
Incomplete view of hotels, locations,
and customers.
Lack of trust in critical hotel and customer data.
Inconsistent, poor-quality master data across systems and apps—with limited governance and unclear ownership.
Disjointed customer and guest experiences.
Without trusted 360 views, difficult to deliver great experiences to attract and retain customers.
Wasted resources and slow manual processes.
Cumbersome data reconciliation across systems with delays and inefficiences for reporting and customer care.
Inability to track and offer discounted pricing.
No visibility into business customers’ negotiated rates and discounts, hindering negotiations.
Poor data for analytics and decision support.
Reporting and analytics based on disjointed, stale data unable to deliver timely, meaningful insights.
Why Radisson chose our platform.
With over 1,300 hotels, Radisson Hotel Group wanted scalable data unification across its cloud applications. With trusted, comprehensive views to offer better customer and guest services, streamline operational processes, and more.
cloud-native solution
with scalability.
Aligned with its cloud-first strategy. Zero-downtime upgrades and ability to scale as the business demands.
Flexibile, intuitive UI so users could get value from their data without relying on technical teams.
>15 systems.
Low-code/no-code environment and other API-led integration options to deliver quick time to value.
Ability to add data domains as needed to support its current requirements and future growth.
Radisson's solution.
A single source of unified, trusted information.
Our platform—”OneMDM”—replaced many app-level master data management tools to form a central hub.
Integrated with 15+ operational and reporting systems.
ERP, content management, analytics, CRM, marketing, third-party data providers, data lakes, and more.
Iterative approach starting with hotel/location domain.
Additional domains for B2B customer data with corporate profiles, travel agencies, and vendors.
Enriched data from third-party data providers.
Data sources such as Dun & Bradstreet for organization of related customers to support discounted pricing.
“Now we have a clean list of our customers, which helps our sales and business development teams to have better visibility including their revenue, our contracts. So they can have better negotiations with those customers.”
NOUMAN ALI
Senior Director of Global Data Governance & MDM
Radisson Hotel Group gained these benefits with Reltio.
Streamlined 30+ processes and increased efficiencies.
Significantly reduced data prep and processing time, freeing teams for more value-added work.
Enhanced customer experience and service delivery.
Accurate and current hotel, location, and customer data fueled better experiences and increased satisfaction.
Comprehensive data for effective sales and marketing.
Customer 360 profiles aided contextual marketing and productive negotiations based on consistent pricing.
Better data quality for accurate reporting and insights.
A single source of truth and timely, high-quality data fueled better business decisions—faster.
